Serves as an engine of Socio-Economic growth and Cultural affirmation that shall promote better understanding and goodwill between the general public and the City Government. It ensures the proper supervision and promotion of all tourism-related programs, projects and activities as well as conduct measures in the appropriate regulation of the City Tourism Industry.

Vision

To become a benchmark for sustainable tourism with its natural environment, best practices, cultural resources and the values of its people.

Mission

Improve the quality of life of the Balangueños by enhancing and balancing the economic, environmental, and socio-cultural benefits of the tourism sector as a key engine of growth.

Functions

Be the primary, planning, programming, coordinating, implementing and regulating local government agencies in the development and promotion of the City Tourism Industry in coordination with the attached agencies and other government instrumentalities. Instilling in the community the industry’s fundamental importance in the effective generation of investment. Employment and foreign exchange towards a more sustainable growth and development.